Editorial: Marketing Personalized Cancer Treatments Requires Careful Language
7 Jun, 2018 | 02:17h | UTCMarketing personalized cancer treatments requires careful language – Nature (free)
Related: What Precisely Is Precision Oncology—and Will It Work? – The ASCO Post (free) AND Hope and hype around cancer immunotherapy – CNN (free)
“Therapies tailored to individual tumors must not be oversold”.